Marketing, PR

Writing Your Own Press Release. Don’t Worry You Can Do It.


press releaseOne of the biggest challenges to brands and companies that are just starting up is public relations. When you’re new you’re dealing with a real Catch-22 situation in trying to get your name out there but lacking any type of budget to hire a good agency to nurture and guide your business in the marketplace. But that doesn’t necessarily mean you have to live without, for some companies good PR is a crucial element of success. This is why I often urge people to do their own public relations, at least in the short term until they can hire outside help. One of the most important aspects of this is generating an effective press release that will not only be read, but given the attention and consideration that you want and that it deserves. Continue Reading

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Marketing, PR

Thinking about Brand Management In Today’s Marketplace


Brand ManagementThe world of public relations is constantly shifting to new trends and platforms that cannot be ignored if you’re going to compete in a crowded marketplace. Everyone’s coming up with the next big game plan for getting your product out there and any good public relations firm will have their pulse on the evolution of the culture. Social media has been one of the most significantly beneficial methods of marketing we’ve seen in some time, and it’s vital to take full advantage of all the influential benefits that offers to brands and companies that are both starting up and have been well-established for years.  Continue Reading

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Go Viral, Marketing, PR

Promoting Tours and Concerts for PR People


Nowadays, behind a successful man or woman, there is an individual or a group of people that helped him reach the top. Connections and networks are important and professionals working on public relations are important. You may think that these PR professionals create free publicity for their clients and that is partly correct. They have to make the right moves for their clients to look good, fresh and positive in the eyes of the public. The work involved looks easy on paper, but the legwork is not. Making someone look good is not an easy task especially your when client is a known public figure like a public official, an artist, musicians and some other popular celebrity.

prPublic relations professionals work to create press releases where they create compelling mews stories. The PR professional’s work is to make it clear why his client is important, whatever the client has to offer. The main objective of these professionals is to live up to the requirements of the media while enhancing the image of their client in the public eye. PR professionals work and spend lots of their time in cultivating positive relationships with media practitioners. In other words, PR experts make the necessary actions for the benefits of their clients.

Even with today’s technologies, the job of PR professionals have expanded and become more hands on like never before. Technology has created more tools, but the job remains the same: spread the word and create awareness of a person or a product.

It is no secret that the concert series of country singer Justin Moore is gaining a lot of attention in various avenues of mass media. In fact, Moore’s PR professionals are doing a great and efficient job in getting the right people to be on board for the upcoming concerts of this country music sensation. These PR specialists make it easy to promote his coming concerts. It seems like they do not need to put not that much effort since Moore’s music sells for itself, but the truth is, they professionals put the highest quality and a lot of effort in order to make the concert of Justin Moore live up to its promise.

If you want to know more, you can go to this site and click for more info on Justin Moore tickets. Country music fans out there will love to hear Justin Moore perform live and up close and hear his various number one singles.

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Evolving PR Trends and Strategies


Social-media-communicationTechnology and social media have been affecting people’s lives immensely.  Personal lives are changed, habits and preferences are modified, and even business strategies have taken a different course because of tech advances and developments. The PR industry knows this perfectly well and it is modifying strategies and expanding its scope in order to more effectively catch their target audience’s attention and influence their behavior.

Focus on mobile communications

People are spending more time using their mobile phones than ever before. Last year saw an average increase of 7 hours a month in smart phone usage which is expected to even increase further this year.  The important role of smart phones, not just in communicating with friends and relatives but in accessing news and information that interests the user, has made mobile phones the prime media for intergrated communications campaigns. It is then an inevitable choice for social networks and PR communicators to push social ad offerings via smart phones.

Emphasis on content more than quantity

The focus now seems to be on content creation. While some companies target multiple posts in social media every single day there are PR experts that say that quanitity is not the name of the game although it undeniable has its merits. The objective is to come up with high quality content that will educate, entertain, inspire, engage and activate the target audience.  A good material is one that can be used and reused and still retain its appeal to current and potential customers alike.

Preference for Educational Visual Content

The past decade has seen a reduction in people’s attention spans from 12 seconds to just 8 seconds.  For a PR campaign to be attractive it has to communicate in a powerful visual manner.  Visuals save time and have a better impact on memory. Visuals being more attractive and engaging than words will dominate. Industry studies have shown that present and prospective customers thirst for knowledge and want to learn something new.  Visual content then will not be focused merely on outrightly advertising a product or service, but on educating the viewer too through slide shows, infographics and other forms of educational content.

The job of the PR professional now goes beyond traditional practices and is now an organized and systematic fusion of both traditional and social media. This needs serious thinking. Before wracking your brains thinking of the best campaign for a client why not take a relaxing breather and watch Daniel Tosh.  Find out how you can get your Daniel Tosh tickets by checking out

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Keeping The Client On Time


always be on timePublic relations is about one thing: making the client look good. I don’t care if you’re running publicity for a restaurant, a small business, or Tom Cruise, your job is to help maintain their image. That means you need to be a lot of things all at the same time. You’re a guardian and protector, problem-solver, strategist, and babysitter.

In all my years working in the public relations game I’ve learned that spin is king and the one thing you must always be, is on time. These are both so important that I could very easily have that carved onto my tombstone. But what does that all mean, exactly? Glad you asked.

There are two kinds of PR specialists. The most common is the type who spends way too many hours in the office, writing up press releases, going to meetings, building relationships with brands and buyers, working the phones to book appearances, blogging, tweeting, planning photo opportunities, basically getting the word out about your client and how kick-ass awesome they are 24/7. You can be doing this as part of a company’s marketing department or in an independent publicity firm. Perhaps you have the aspirations to own your shingle some day. That’s great but you’re going to want to start out under someone else if you don’t have enough experience.

The other type of PR specialist is the one many of us dreamed of becoming when we decided to get into this business in the first place. The one often depicted on TV and in movies, traveling the world with all kinds of high-profile clients, going to photo shoots and attending the hottest parties, all with a generous expense account. Of course, when you own the firm you will likely be doing all of these things and more, accompanying star clients to publicity functions, meet and greet ops, and any important appearances. This is where always being on time comes into play. Protecting and cultivating your client’s or company’s image means getting them to their appointments when they’re supposed to be there.

What’s the best way to do that, you ask? Just be sure you have a great watch on your wrist at all times. I’ve found a military watch has the most features to help keep you organized and in charge. There are a whole range of great military watches to choose from, each one with features that make them convenient while remaining affordable.

But finding the perfect choice among all of the different types of military watches can be challenging, so I checked out this website, and I was able to learn more about what my options were. The PR business takes discipline and dedication, and that extends to the type of watch you wear. Your clients are counting on you to be in control of their brand, their image, and their livelihood. How can they trust you with theirs if you’re not in taking care of yours? Stay on top of it all, and remember: spin is king and always be on time.

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Go Viral, Marketing

The Art of Going Viral


viral marketingMarketing executives struggle with this every day, getting content to go viral. What does that mean exactly and how does one achieve this Shangri-La of popularity? It means your brand recognition is through the roof, content spreading across the Internet like wildfire, retweeted and shared across Facebook at a truly amazing rate. This all adds up to free promotion online, on television, the news, it’s everywhere. It’s the kind of marketing you can’t buy and gets millions of eyeballs on your brand and product.

Public relations firms all over have been studying the statistics behind viral content, trying to harness and recreate it. But like lightning in a bottle, it’s almost impossible to capture and control to your advantage. Everyone has their own beliefs and tips as to how to get something to go viral but unfortunately, the minute you’re trying to generate content with that sole purpose you’ve already failed. When something really sparks national or worldwide interest, it’s almost entirely unpredictable. Is it luck, good planning, or omnipotence? It’s all and none of them at the same time.

Creating content that can be poised to take the world by storm certainly takes a whole lot of good planning. Knowing your limitations as well as your audience is also an important part of it. Luck, we can all use some of that from time. So what are the secrets to getting your brand name out there for everyone, and I mean everyone, to see? First off, don’t rely on some of the old standbys. Most people think humor is the way to go. Who doesn’t enjoy a good laugh? The problem is, humor is subjective. What I think is funny, others may not. I have friends who love the show Family Guy but personally, I think it’s the dumbest thing on television and I’ve never found its creator Seth McFarlane very funny. So if you’re using humor to get over, you could be alienating a large portion of your audience.

That’s not say you shouldn’t use humor in your content. Commercials that go viral are often universally, laugh out loud funny. But again, what exactly IS funny? You don’t know. Most comedians can’t give you a definitive answer and you’re likely no comedian. If you want to use emotion to sell your brand and for that content to go viral, tap into more than one emotion. It can be funny yet stirring, sad but hopeful, dramatic and silly. It’s a fine line that you need to navigate just right to strike a chord in the biggest way possible. But when you do, it’s a magical thing.

Above all though, make it special. Be certain about your content. But don’t look desperate either. The last thing you want to do is come out and ask people to share your content. Nothing will kill it off faster. You have to convince them to do it with subtlety…or even better, let the content speak for itself. The cream rises to the top. If it’s worthy, the public will recognize that.

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Trials and Tribulations in the Trenches of Restaurant Ownership


restaurant“It’s easier to be faithful to a restaurant than it is to a woman” – Federico Fellini

There are days when I think I ought to have my head examined for getting into this business in the first place. What was I doing becoming involved in the ownership of a restaurant? I’m not shouldering it alone of course, but being a partner in an endeavor like this has some definite ups and downs. In fact, it’s been a downright freakin’ rollercoaster ride with high peaks and some pretty scary drops.

When we decided to open up a steakhouse, we didn’t go into it with the notion that it would be a place to hang out with our buddies. We have backyards and private dens for that. This is an entrepreneurial pursuit with a specific business plan and intended goals that we are striving to achieve. We put careful time and consideration into picking our location, offering a high quality dining experience where there were merely inferior chain store alternatives while keeping our prices competitive with both their brand of fare and other dining options in the region. We have carefully built a menu with top quality meats and uniquely styled meals that fall in line with the expectations of our customers when they decide to patronize our establishment.

These are all very important things to consider for any restaurant. The control is all in our hands and that can sometimes be a double-edged sword. We call all the shots but the financial obligations rest solely on our shoulders, the decisions we make are ours alone, we take the risks and there are plenty of them to face. There is an almost endless parade of challenges to navigate, coming from all kinds of places and reasons for being.

But when you get it right, there are few things more satisfying in this world. Fellini’s quote has always spoken to me. I love dining out and there are some restaurants that I’ve been loyal to my whole life. Only one still exists today, the others have disappeared over time. Fallen under the weight of mismanagement, changing menus, an ability to adapt with the preferences of the marketplace. Competition simply putting them out of business by offering something better. Or at least perceived as better by paying customers – that’s not to say the food was actually superior in such instances. After all, McDonald’s boasts about selling their food to billions of people worldwide.

Restaurant ownership is like anything else really. It requires smart brand management, dedication to the customer, smart and savvy business acumen and an ability to stay connected to your fanbase while leading with your head and not your heart. Tough decisions are made daily. People are fired. Menu items change. Market analysis is incorrect. New competitors crop up and you have to deal with it, or in some cases, not. You let them wash out and go under all on their own. Making the right decisions can be the difference between success and failure. We don’t know what the outcome will be with every one of them, but you know what they say, a goal without a plan is just a wish.

We have a plan, and so far it’s working. But it took a lot of time and effort to get there.

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What Do You Mean Bowling Isn’t a Sport?


bowling My professional life can get pretty stressful. Whether it’s consulting on public relations challenges for small businesses, speaking at conferences on related subjects, and of course, there’s Chuck’s. That’s the name of the steakhouse I co-own with my good friend of 17 years, Peter. So what do I do when it’s time to unwind, let off a little steam, need to get my self re-focused and my mind off my work? I go bowling. I once read somewhere, someone defined bowling as “the sport of first-dates, Homer Simpson, and weekend afternoon programming on ESPN 2”. Now that is pretty darn funny and yes, very true in many respects. The most important one being the qualification of bowling as a sport.

That’s because it is one. Bowling is absolutely, positively, without question a sport.

Now when I’ve stated this fact in the past, I’ve had push back from those who want to debate the merits of such a declaration. I’ve heard a few different arguments aiming to debunk my theory of bowling as a sport. They’ve said some pretty ridiculous things. It’s not a sport if everybody can play it. It’s not a sport if you can play, and often score better, when you’re drunk. It’s not a sport if you can play it while drinking. I’ve even heard the argument that people who couldn’t be less athletically inclined have bowled perfect 300 games. Then there’s my favorite one: have you seen what professional bowlers look like? Most of them are overweight and look like they couldn’t run a 100 yard dash.

Well I’ve got news for these folks – bowling is a sport for a couple of reasons, the first of which is because they can’t seem to differentiate between what we play at the local lanes on a Friday night and what the professionals work and train for day in, day out. Even league bowling, organized at your local alley lanes, is a highly competitive affair. Just because anyone can participate in a sport doesn’t mean it’s not a sport. That would be like saying baseball isn’t a sport because of Little League or when a bunch of guys and gals get together and play flag football in the park that obviously means football isn’t a sport anymore either. You don’t have to be at the top of your game to play one. Sports are played on a number of levels.

As for the “common man” scoring a perfect game so therefore it’s not a sport, I say poppycock. First of all, do you know difficult it is to score a 300? I play regularly and have only sniffed greatness on that level twice, with a 245 score at my highest. It’s incredibly difficult. There are so many factors that need to fall in line all at the same time, but it can be done. The secret is doing it again afterward or at least coming close. See, that’s how the pros do it. Your buddy can bowl a perfect game but can he do it a second time?

That’s the difference. That’s what makes bowling a sport. Now go out there and play a few frames. Enjoy the sport of bowling!

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Welcome to That's Great PR! I'm Justin and my passion is helping businesses of all sizes get the exposure they need and deserve. On this site you'll find cool ways to start your own PR campaign, along with some more advanced techniques. This blog is about more than just work though and you'll find some fun stories and tidbits along the way. Thanks for visiting!

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